About Us One Call. Every Question. For Generations.

About The Lively Group 

Jacob Lively brings firsthand experience to the challenges his clients face. As a former corporate Chief Operating Officer, a small business owner, and a father of three, he understands that a legal decision is rarely just a legal decision. This practical perspective shapes every strategy The Lively Group builds. 

Whether you are scaling a new venture or protecting your family legacy, Jacob looks at the bigger picture to evaluate how each recommendation impacts your finances, your daily operations, and your long-term goals. The result is a legal framework that performs just as well in the real world as it does on paper. 

A free consultation is the easiest way to learn more about us and how we can help. Call (479) 679-7002 or contact us online today.

Legal Counsel With a Business Owner's Perspective

As a corporate Chief Operating Officer and General Counsel, Jacob saw firsthand how many issues a company juggles at once, such as vendor disputes, hiring decisions, and investor questions. That experience taught him to give advice that keeps overall business outcomes at the forefront, rather than solving one problem while creating another.

He and his wife, Gracie, also work with privately held businesses. As small business owners themselves, they understand the weight of the decisions their clients make every day.

Helping People Reach Their Full Potential

Jacob sees his role as more than solving legal problems. He wants to be a catalyst in people's lives and make an impact that lasts well beyond any single case. Some of the most rewarding parts of his work happen in everyday conversations about the business, when owners and their teams start to see what they are capable of and grow into stronger leaders.

Protect What You’ve Built Why Choose The Lively Group?

  • Initial Free Consultation
    Get started with a free case consultation with our legal team.
  • Affordable Legal Guidance
    Quality legal help when it matters most to you and your family.
  • Experienced & Dedicated
    Work with a trusted law firm that has the experience to handle your legal matters.
  • Meet with Us Virtually
    We work with clients throughout Arkansas, Missouri, and Texas.

The Lively Family

Jacob and Gracie Lively live in Northwest Arkansas with their three children: Max, Annemarie, and Jack. Both earned their undergraduate degrees at Ouachita Baptist University. Jacob went on to earn his law degree from the University of Arkansas School of Law in Fayetteville, and Gracie earned a master's degree in strategic communication from Regent University. Raising their family here gives them a personal stake in the community their clients call home.

Get to know Jacob during a free virtual case consultation. Call (479) 679-7002  or contact us online to get started today.

Contact Us Today

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Smart Legal Planning for Your Future

    "Highly recommend!!"
    Jacob and his team have been exceptional to work with- knowledgeable, responsive, and strategic in every step of the process.
    - K.D.
    "Most amazing experience!"
    Most amazing experience from our first call with Jacob to the end result - we felt nothing but professionalism & excellent customer service!
    - A.S.
    "Truly grateful for the Lively Group!"
    Jacob helped me navigate some really confusing legal documents with patience, understanding and ease. Truly grateful for their services!
    - A.B.
    "5 stars! Thank you!"
    Great legal team at the Lively Group. I'm very thankful to have found them and highly recommend them to any of my friends and family members.
    - S.M.